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table of content

Table of Contents

Chapter 1 Brand Licensing Market Overview
1.1 Brand Licensing Definition
1.2 Global Brand Licensing Market Size Status and Outlook (2018-2032)
1.3 Global Brand Licensing Market Size Comparison by Region (2018-2032)
1.4 Global Brand Licensing Market Size Comparison by Type (2018-2032)
1.5 Global Brand Licensing Market Size Comparison by Application (2018-2032)
1.6 Global Brand Licensing Market Size Comparison by Sales Channel (2018-2032)
1.7 Brand Licensing Market Dynamics
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Merger/Acquisition/Expansion)
1.7.4 Key Trends in Brand Licensing Market
Chapter 2 Brand Licensing Market Competition by Player
2.1 Global Brand Licensing Sales and Market Share by Player (2021-2023)
2.2 Global Brand Licensing Revenue and Market Share by Player (2021-2023)
2.3 Global Brand Licensing Average Price by Player (2021-2023)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Brand Licensing Market Segment by Type
3.1 Global Brand Licensing Market by Type
3.1.1 Apparels
3.1.2 Toys
3.1.3 Home Decoration
3.1.4 Software or Video Games
3.1.5 Food and Beverage
3.2 Global Brand Licensing Sales and Market Share by Type (2018-2023)
3.3 Global Brand Licensing Revenue and Market Share by Type (2018-2023)
3.4 Global Brand Licensing Average Price by Type (2018-2023)
3.5 Conclusion of Segment by Type
Chapter 4 Brand Licensing Market Segment by Application
4.1 Global Brand Licensing Market by Application
4.1.1 Entertainment
4.1.2 Corporate Trademarks or Brands
4.1.3 Fashion
4.1.4 Sports
4.1.5 Others
4.2 Global Brand Licensing Revenue and Market Share by Application (2018-2023)
4.3 Conclusion of Segment by Application
Chapter 5 Brand Licensing Market Segment by Sales Channel
5.1 Global Brand Licensing Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Brand Licensing Revenue and Market Share by Sales Channel (2018-2023)
5.3 Conclusion of Segment by Sales Channel
Chapter 6 Brand Licensing Market Segment by Region & Country
6.1 Global Brand Licensing Market Size and CAGR by Region (2018-2032)
6.2 Global Brand Licensing Sales and Market Share by Region (2018-2023)
6.3 Global Brand Licensing Revenue and Market Share by Region (2018-2023)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Brand Licensing Market Share by Type
6.4.3 North America Brand Licensing Market Share by Application
6.4.4 United States
6.4.5 Canada
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Brand Licensing Market Share by Type
6.5.3 Europe Brand Licensing Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Spain
6.5.9 Russia
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Brand Licensing Market Share by Type
6.6.3 Asia-Pacific Brand Licensing Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Brand Licensing Market Share by Type
6.7.3 South America Brand Licensing Market Share by Application
6.7.4 Brazil
6.7.5 Mexico
6.7.6 Argentina
6.7.7 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Brand Licensing Market Share by Type
6.8.3 Middle East & Africa Brand Licensing Market Share by Application
6.8.4 Turkey
6.8.5 UAE
6.8.6 Saudi Arabia
6.8.7 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Brand Licensing Players
7.1 The Walt Disney Company
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 Meredith Corporation
7.3 PVH Corp.
7.4 Iconix Brand Group
7.5 Authentic Brands Group
7.6 Universal Brand Development
7.7 Nickelodeon
7.8 Major League Baseball
7.9 IMG College (Collegiate Licensing Company)
7.10 Sanrio
7.11 Sequential Brands Group
7.12 Westinghouse
7.13 General Motors
7.14 National Basketball Association
7.15 Electrolux
7.16 National Football League
7.17 Warner Bros. Consumer Products
7.18 The Pokemon Company International
7.19 Procter & Gamble
7.20 Ferrari
7.21 Ralph Lauren
7.22 Mattel
7.23 Ford Motor Company
7.24 BBC Worldwide
7.25 The Hershey Company
7.26 Stanley Black & Decker
7.27 PGA Tour
7.28 National Hockey League
7.29 Sunkist Growers
7.30 WWE
Chapter 8 Upstream and Downstream Analysis of Brand Licensing
8.1 Industrial Chain of Brand Licensing
8.2 Upstream of Brand Licensing
8.3 Downstream of Brand Licensing
Chapter 9 Development Trend of Brand Licensing (2024-2032)
9.1 Global Brand Licensing Market Size (Sales and Revenue) Forecast (2024-2032)
9.2 Global Brand Licensing Market Size and CAGR Forecast by Region (2024-2032)
9.3 Global Brand Licensing Market Size and CAGR Forecast by Type (2024-2032)
9.4 Global Brand Licensing Market Size and CAGR Forecast by Application (2024-2032)
9.5 Global Brand Licensing Market Size and CAGR Forecast by Sales Channel (2024-2032)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification