Report overview
This report studies the MICE & brand activation, MICE, short for meetings, incentives, conventions and exhibitions, is a type of tourism service in which large groups, usually planned well in advance, are brought together. Brand activation, as an application scenario for MICE services, is any campaign, event, or experience that enables your brand to engage directly with consumers and build a loyal brand community around your product or service..
This report aims to provide a comprehensive presentation of the global market for MICE and Brand Activation, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding MICE and Brand Activation. This report contains market size and forecasts of MICE and Brand Activation in global, including the following market information:
Global MICE and Brand Activation Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global MICE and Brand Activation market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Meetings Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of MICE and Brand Activation include Questex, Carlson Wagonlit Travel, BCD Group, Capita Travel and Events, Cievents, IPG, ATPI, Pico and Uniplan, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the MICE and Brand Activation companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global MICE and Brand Activation Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global MICE and Brand Activation Market Segment Percentages, by Type, 2022 (%)
Meetings
Conventions
Exhibitions
Incentives
Global MICE and Brand Activation Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global MICE and Brand Activation Market Segment Percentages, by Application, 2022 (%)
SME
Large Enterprise
Global MICE and Brand Activation Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global MICE and Brand Activation Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies MICE and Brand Activation revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies MICE and Brand Activation revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Questex
Carlson Wagonlit Travel
BCD Group
Capita Travel and Events
Cievents
IPG
ATPI
Pico
Uniplan
Freeman
Conference Care
MCI
Outline of Major Chapters:
Chapter 1: Introduces the definition of MICE and Brand Activation, market overview.
Chapter 2: Global MICE and Brand Activation market size in revenue.
Chapter 3: Detailed analysis of MICE and Brand Activation company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of MICE and Brand Activation in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
