Report overview
Search engine optimization (SEO) software helps you improve a website?s online search visibility. Search engine marketing (SEM) software allows you to automate and optimize your paid search advertisements.
Although the terms SEM and SEO are often used interchangeably, they actually have distinct meanings.
SEM is a category, which includes search engine optimization (SEO) as well as several other search marketing tactics, such as, pay per click (PPC) and social media marketing (SMM).
SEO, on the other hand, is a component of SEM that focuses exclusively on helping businesses rank higher in organic search results.This report studies the SEO and SEM market.
This report aims to provide a comprehensive presentation of the global market for Search Engine Optimization and Marketing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Search Engine Optimization and Marketing. This report contains market size and forecasts of Search Engine Optimization and Marketing in global, including the following market information:
Global Search Engine Optimization and Marketing Market Revenue, 2018-2023, 2024-2030, ($ millions)
Global top five companies in 2022 (%)
The global Search Engine Optimization and Marketing market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Search Engine Optimization Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Search Engine Optimization and Marketing include Acquisio, Adobe, Ahrefs, AWR Cloud, Bing, DeepCrawl, Google, Kenshoo and KWFinder.com, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Search Engine Optimization and Marketing companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Search Engine Optimization and Marketing Market, by Type, 2018-2023, 2024-2030 ($ millions)
Global Search Engine Optimization and Marketing Market Segment Percentages, by Type, 2022 (%)
Search Engine Optimization
Search Engine Marketing
Global Search Engine Optimization and Marketing Market, by Application, 2018-2023, 2024-2030 ($ millions)
Global Search Engine Optimization and Marketing Market Segment Percentages, by Application, 2022 (%)
SMEs
Large Enterprises
Global Search Engine Optimization and Marketing Market, By Region and Country, 2018-2023, 2024-2030 ($ Millions)
Global Search Engine Optimization and Marketing Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Search Engine Optimization and Marketing revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Search Engine Optimization and Marketing revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Acquisio
Adobe
Ahrefs
AWR Cloud
Bing
DeepCrawl
Google
Kenshoo
KWFinder.com
LinkResearchTools
Majestic
Marin Software
Moz
ReachLocal
SE Ranking
Searchmetrics Essentials
SEMrush
SEO Book
Sizmek
SpyFu
WordStream Advisor
Outline of Major Chapters:
Chapter 1: Introduces the definition of Search Engine Optimization and Marketing, market overview.
Chapter 2: Global Search Engine Optimization and Marketing market size in revenue.
Chapter 3: Detailed analysis of Search Engine Optimization and Marketing company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Search Engine Optimization and Marketing in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
